Supercharge Your Reservations

Nudge is your integrated sales and operations engine. Driving pre-bookings with elegant enquiry and reservation management, then optimising service delivery with fully featured table management. Nudge drives loyalty by tracking customer behaviour and sending personalised email marketing and rewards, encouraging customers to re-book, bring more friends and spend more.

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Competitively priced restaurant & bar eCRM

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See how Nudge delivers for…

Nudge is better for everyone—for customers, front-of-house and marketeers through to board level senior honchos.

  1. Emilie – One Happy Customer

    One Happy Customer

    Because Emilie can make her reservation enquiry online & via Facebook and then correspond via email. Pay her event deposit and pre-orders securely online or over the phone. When she visits she’s welcomed by staff who know her reservation details and prior visit history. Afterwards, she’s happy because she receives personalised rewards, encouraging her to revisit and tell her friends.

  2. Matt – Busy Front Of House

    Busy Front Of House

    Matt loves Nudge’s table management feature, easily tracking the customer journey in venue and optimising floor capacity. Able to message customers about their enquiries and control capacity for auto-confirmations he can ensure that sales and hospitality are maximised.

  3. Annie – Marketeer


    Annie uses Nudge to send highly targeted email campaigns and rewards to customers and track the business uplift generated as a result. With access to a host of reports on promotional performance, customer feedback, sales conversion and service delivery, Annie is able to easily control her entire customer loyalty strategy.

    Senior staff love the range of out-of-the-box reports plus the ability to have new reports easily added to the platform, ensuring they’re always on top of the data in real-time.

See how Nudge delivers more for Hospitality businesses

Need proof?

Here are some interesting stats for the past 12 months (to June 2015) across all our clients
  • over375thousand

    enquiries managed

  • nearly4million


  • over2million

    registered customers

We’re proud to work with these great brands:

“We love Nudge. It has quickly become a core part of Drake & Morgan’s business strategy, helping us to deliver better hospitality and drive pre-bookings. The results to date have been outstanding. ”
Operations Director
Drake & Morgan
“The Clink restaurants have a complex pre-qualifying process for making a restaurant reservation, due to prison security procedures that must be adhered to. Nudge has proven their programme is very adaptable, having listened to our requirements and tailored the platform to our needs. Our administrators have already begun to experience the benefits in terms of efficiency and we’re pleased to be providing customers with a professional experience from start to finish. ”
Chris Moore
Chief Executive
The Clink
“Nudge allows us to manage efficiently the operational running of the restaurant floor, the private event enquiry and sales process, as well as creating and analysing our email marketing strategy. Being able to use one system to manage these three incredibly important processes makes our business run effectively and proficiently and is also incredibly cost effective. ”
Head of Operations
The Piano Works
“Barworks have found Nudge to be an irreplaceable and fundamental tool in both the day-to-day running and forward-planning of our businesses. (…) What sets us apart from other operators in NZ is data and Nudge has formed the key backbone of our data efforts. ”
Operations Director
“Grand Union have been using Nudge since September 2013. Since the development of a CRM system into the company, pre-booked sales have increased by 30%. Nudge is a great tool for Grand Union. ”
Grand Union